And Why That One Employee Keeps Confusing Customers & Scaring Children

Let’s be honest. You ever walk into a store and wonder: “Uhm… who works here?”

You see one guy in a hoodie, another in a Man U jersey with holes, and someone dressed like they’re headed to a wedding. So, you stand there confused. And instead of asking for help, you whisper to yourself, “Never mind, I’ll suffer in silence.”

The Day I Asked a Customer for Help…

True story. I once saw a guy with a mop and confidently asked: “Hi, where’s the washing powder?” He looked me dead in the eye and said, “Do I look like I work here?” I nearly resigned from a job I didn’t have.

Why Uniforms Are a Lifesaver

Uniforms aren’t just about fashion control (though some people desperately need that too). They’re about:

Easy identification Professionalism Brand unity Customer confidence

Because let’s face it some employees treat every day like December 31st. You give them wardrobe freedom, and they show up in:

  • Glitter hats

  • Lime green shirts

  • Shoes from the Great Depression Now your shop looks like a music video from 2002.

Confused Customers = Bad Reviews

When shoppers can’t tell staff from fellow customers, chaos follows. Someone gets a rude answer from the wrong person and boom! “Worst customer service ever!” Even though it was just a confused uncle buying peanut butter.

Let the Uniform Do the Talking

Uniforms say: “I’m staff. I’m here to help. I didn’t get dressed in the dark.”

So before fashion crimes destroy your customer experience, make the call: “From today, you’re wearing a uniform.” Because professionalism isn’t just what we say. It’s what we wear.

Jerry Nyazungu

Written by Jerry Nyazungu

Known as "The Chartered Vendor," Jerry is a business consultant, international keynote speaker, and bestselling author. He transforms African businesses through strategic consulting and world-class sales training.

Learn more about Jerry