My mentor didn’t mince his words. He looked me dead in the eye and said: “Jerry, your biggest problem is not poverty. It’s not inflation. Your biggest problem is obscurity. Too many people don’t know who you are or what you do. You need to be omnipresent. Be everywhere!.”
I asked him, “How do I become omnipresent? .” He laughed and said, “Write a book. Post daily. Be on every social media platform like a political billboard in election season. Start talking about sales, entrepreneurship, leadership—whatever you’re passionate about. Just be seen.”
And he warned me, “They’ll ignore you at first. Then they’ll laugh at you. Then they’ll criticize you. And then… they’ll envy you.”
I took it to heart. I opened a Facebook page. A TikTok account. LinkedIn. YouTube. Twitter. Even platforms I still can’t pronounce properly. No jokes. No dances. No trending skits. I don’t sing. I don’t twerk. I only talk business. Yet today, we have 189,000 followers on Facebook and 55,000 on TikTok—and we’re just getting started.
Let me tell you something: It’s NOT easy to grow a following when you’re not doing soft content. You’re not telling people their crush is coming back. You’re not “pranking your girlfriend.” You’re saying things like, “Invest in systems. Read your financials. Fix your team culture.” But people are listening.
When I started, I visited every radio station in Zimbabwe. Classic 263. Power FM. ZiFM. Star FM. Diamond FM If there’s a mic, I’ve spoken into it. I’ve sat on those uncomfortable studio chairs, waited for producers who forgot the appointment, and did interviews at 5 AM just to speak to ten people.
Then I realized—wait a minute! I can speak to 10,000 people from my phone. At zero cost. No fuel. No gatekeeper. No producer who wants to be bribed with Mazoe. Just me, my bundles, and my belief.
Today, we have our own studio and podcast.** ** We’ve trained, consulted, and partnered with local and international companies. We’ve helped salespeople,some earning $10,000 in commission. Some are selling millions of dollars worth of products and services because of what they learned.
Let me say this loud and clear: Social media is the most powerful marketing tool ever created by mankind.** ** More powerful than posters, flyers, billboards, and begging your cousin to tell their boss about your hustle.
It’s a weapon for the bold. A gift to the consistent. And a miracle for the unknown.****
If you’re still hiding, still overthinking, still waiting for a studio invite or your aunt to connect you to the “Minister of Opportunities”… WAKE UP.** ** The stage is in your pocket. The microphone is your camera. Your audience is online. Be visible. Be vocal. Be valuable.****
And remember: They might ignore you today. They might mock you tomorrow. But if you stay consistent… They’ll pay you next week.
Let’s get to 1 million followers—but more importantly, let’s convert followers into customers, and content into cash flow.
See you at the top. We’re not going back.
#BeSeen #BeSold #BuildTimelessBusiness
