Last week, something happened that reminded me why consistency online matters.
One of the companies I recently trained called my manager to confirm a few details about our training programs. As part of our normal routine, my manager asked them:
“By the way, how did you find out about The Chartered Vendor?”
And their answer left all of us smiling.
They said their Business Development Manager was in India for a conference. While there, he met a Senegalese entrepreneur. During small talk, the Senegalese man asked,
“Are you from Zimbabwe?”
The BDM said, “Yes.”
Then the Senegalese replied,
“Ah! I know The Chartered Vendor! I follow him. He’s been helping my business with his sales posts and videos.”
Imagine that! Someone in Senegal, meeting a Zambabwean company representative, in India, talking about a Zimbabwean street vendor–turned–sales teacher.
That’s when the BDM said,
“I didn’t know much about him before, but let me check him out.”
He followed me online, watched a few of my videos, and the next time his company needed sales training they called me!
The Lesson: BE EVERYWHERE!
That, my friends, is the power of social media marketing. The goal is to be omnipresent people must see you so often that when they think “Sales,” “Business Growth,” or “Training,” your name automatically pops up.
With one post, I can reach over 200,000 people across Africa for free! The internet is the great equalizer. You no longer need billboards, offices in every city, or expensive TV ads. You just need a smartphone, consistency, and a message.
** The Funny Side**
Imagine the Senegalese guy doing free marketing for me in India without a commission! I think I should send him a “brand ambassador” certificate! But jokes aside, this shows the compound effect of showing up daily. You never know who’s watching, reading, or being inspired until opportunity knocks.
** Moral of the Story**
If you’re in business today and still hiding, posting once a month, or waiting for customers to “just find you” you’re missing out. Be bold. Post daily. Share your story. Teach. Educate. Inspire.
Because one post can travel from Harare to Dakar to Delhi and bring business back to your doorstep.
Keep posting until everyone in Africa knows your name.
If you want your business to attract clients from places you’ve never even been, start building your digital footprint today. Show up. Post consistently. Share value. If you need help with sales training, digital positioning, or business strategies, reach out now your next big opportunity might already be watching you from another country **+**263 77 961 9739 (Zimbabwe) | +260 972 936 033 (Zambia)
By The Chartered Vendor
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