(A Strange Marketing Idea That Works Like Magic)
When I launched my social media campaign, I used to post like a disciplined soldier perfect grammar, clean layout, and serious tone. Zero likes. Zero comments. Silence so loud you could hear a pin drop on my timeline.
I would spend hours crafting each post, proofreading it like I was submitting an MBA dissertation. I thought people would love it. But no one cared.
Then one day, I made a “mistake.” Instead of saying “He,” I accidentally wrote “She.”
The internet went wild! For the first time, my post got over 300 likes and 90 comments. But here’s the twist nobody was commenting about the message. They were all correcting my grammar.
“Jerry, it’s he, not she!” “Ahh, my brother, how can you say she in this context?” Some were polite, some were brutal but guess what? They were engaging!
That’s when I discovered a strange but powerful truth about marketing:
People love to correct mistakes more than they love to celebrate perfection.
If you ever want engagement, try this experiment post something slightly off, like: “ZIMBABWE is in North America.” You’ll get hundreds of comments. Not because people suddenly care about geography… But because correcting someone gives them a sense of importance.
Now, I’m not saying you should go around posting nonsense every day. But I’ve learned something priceless:
Controversy, humor, and imperfection create conversation.
Sometimes the best marketing isn’t about being perfect it’s about being human.
That’s why I now mix my professional insights with real stories, humor, and even the occasional typo. People connect with realness, not robotic perfection.
So next time your post doesn’t perform well, don’t be discouraged. Maybe your spelling is too good!
**Lesson: ** In the noisy world of social media, people scroll past perfection but they stop for imperfection. So here’s my marketing tip for today: If you can’t make them clap, make them correct you. Either way, they’re engaging
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By The Chartered Vendor
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