In Zimbabwe, some people build businesses… But Tinashe “Nash” Mutarisi? This man built an entire ecosystem paints, furniture, TV, music, content creation, talent grooming all branded under one unstoppable name: NASH.
If marketing had a World Cup, my brother Nash would be lifting the trophy barefoot like Jay-Jay Okocha in the village tournament.
Lesson 1: Your Personal Brand Is the Oxygen of Your Business
While many CEOs hide behind boardroom tables, Mutarisi jumped on Facebook and said:
“Guys, this is Nash Paints. I use it. My kids use it. My staff uses it. Even my jokes use it.”
He turned his personal account into a marketing machine:
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Skits with his kids
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Comedy with employees
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Product demos
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Promotions
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And content that makes you laugh first, buy later
That’s not marketing that’s storytelling with a price tag.
If Grant Cardone says “Be omnipresent,” Mutarisi says, “Be omnipresent, AND bring your children to the shoot.”
Lesson 2: When the Country Was Dark, He Switched on Nash TV
During Covid, when many businesses were closing gates and locking padlocks, Mutarisi opened Nash TV.
Artists were suffering. Stages were closed. Money was tight. But this man said, “Come, let’s entertain the people for free. Let’s give artists a platform.”
Boom Nash TV Lockdown Live:
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New artists discovered
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Established artists revived
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Families entertained
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Musicians paid
At a time when we were sanitizing our hands every 2 minutes, Nash TV was sanitizing the music industry and marketing the Nash Brand.
Lesson 3: Talent Is an Investment, Not a Charity
Look at the rise of:
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Saintfloew
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Nisha T
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Raymer
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And many other young stars
These young artists didn’t just appear Tinashe Mutarisi groomed them, marketed them, and exposed them to audiences they never dreamed of reaching.
Even in music, he doesn’t wait for one artist to “run out of petrol.” He looks for new fuel before the tank gets empty.
That’s not luck. That’s business intelligence disguised as generosity.
Lesson 4: Succession Planning Starts at Home
While some business owners wait until retirement to involve their children… Tinashe Mutarisi said:
“Come here, kids grab a script. We’re shooting content!”
Every skit with his children is not just comedy. It’s corporate grooming, early exposure, and visibility.
He’s building a brand that survives beyond him. That’s what real legacy looks like.
Lesson 5: He Supports Real Hustlers Even the Small Ones Starting Out
Let me make this personal.
When I was just starting my journey before the followers, before the books went viral, before people said “Chartered Vendor” with respect Tinashe supported me.
He didn’t send a motivational message. He didn’t say “one day you’ll make it.”
He bought my books.
With his own money. No discount request. No “I’ll pay month-end.” He simply said, “Keep pushing, my brother.”
Some people support you when the world is clapping. Real brothers support you when the world is still silent.
That’s who Mutarisi is.
What We Must Learn as Entrepreneurs
From Mutarisi’s journey, here are the takeaways:
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Don’t hide your business. Become the face of it. If you’re shy, your sales will be shy too.
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Use your personal page as your marketing megaphone. People buy from people not logos.
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Invest in talent early. Today’s nobody is tomorrow’s superstar.
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Let your business outlive you. Bring your children in, teach them, show them.
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Be creative. Be loud. Be everywhere. Visibility is not arrogance it’s strategy.
Special shout-out to you, Nash You didn’t just build a business. You built a movement, a legacy, and a marketing blueprint that every Zimbabwean entrepreneur can learn from.
My brother, well done. Keep shining. Keep building. Keep inspiring.
What are you doing to build a brand as powerful, visible, and unforgettable as the NASH Holdings. Get in touch for entrepreneurship coaching, marketing strategy, content creation guidance, and business growth training for SMEs and founders. +263 77 961 9739 | +260 972 936 033
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